Moonlight IQ

Moonlight IQ are a PR and advertising agency operating in the financial sector.

Their new logo needed to bridge the gap between corporate and creative to help position themselves in the market. This was achieved with a minimal type-based logo with the thin outline of the moon operating as a holding device for “iQ”.

The same tone of voice was carried over to the Powerpoint presentation. While it still appears corporate and professional, the circular frames and secondary purple colour give a fresher look.